Can I track static QR code scans?

Static QR codes encode the destination directly and cannot be tracked natively. To track scans, you need a dynamic QR code or use UTM parameters with Google Analytics.

What are UTM parameters?

UTM parameters are tags added to a URL that tell Google Analytics where the traffic came from. Example: yoursite.com/?utm_source=qr&utm_medium=menu.

Is tracking QR codes free?

Yes — if you use Google Analytics with UTM-tagged URLs, tracking is completely free. Dynamic QR code services usually charge a subscription.

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How to Track QR Code Scans

Last updated: July 2026 · 5 min read

Want to know how many people scanned your QR code? Here are three free ways to track scans.

1. Use UTM Parameters + Google Analytics

Add ?utm_source=qr&utm_medium=flyer&utm_campaign=summer to your destination URL. When someone scans and lands on your site, Google Analytics records it. This is completely free.

2. Use a URL Shortener

Services like Bitly show click counts. Create a short URL for your QR code destination and use that. The downside: it adds an extra redirect step.

3. Use a Dynamic QR Code

Dynamic QR code services provide scan analytics by default. See dynamic vs static QR codes for the tradeoffs.

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