A static QR code encodes the destination directly into the pattern. You can't change it after generating. They're permanent, free, and work forever without any service or subscription.
Best for: business cards, product labels, signage, anything permanent.
A dynamic QR code points to a short URL that redirects to the real destination. You can change where it leads at any time without reprinting. They require a tracking service.
Best for: menus (update prices), marketing campaigns (change offers), event materials.
| Feature | Static | Dynamic |
|---|---|---|
| Free? | ✅ Always | ⚠️ Usually paid |
| Changeable? | ❌ Never | ✅ Update anytime |
| Expires? | ❌ Never | ⚠️ If service shuts down |
| Track scans? | ❌ No | ✅ Yes |
Most people only need static QR codes. They're free, permanent, and work without any third-party service. Use a dynamic QR code only if you need to update the destination or track scan analytics.
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Also read: QR Code Size Guide